Philosophy:
According to the US Census data, Hispanics composes 26% of Sonoma County’s population, and is predicted that the Hispanic population will be the ethnic majority by 2050. As the increasing demographics for the Hispanic community increases, many opportunities and challenges will arise for the workforce, businesses, government, education, and community based organizations (Hispanic Demographic Trends 2017 Report.) Taking into consideration these statics, Latino Service Providers has developed a guide to enable you to reach the Latino community with your message, e.g. a job opening, a new program, seeking committee or board members, announcements of upcoming events or fairs. These simple guidelines are applicable to any audience
- Know your audience; take time up front to understand the population you serve, and model a diverse workforce by employing bicultural and bilingual staff. Staff should be culturally sensitive, non-judgmental, supportive, and understanding of the Latino culture.
- Improve your ability to engage with your community about issues that are relevant to them.
- Ensure your materials are reading- level appropiate for the specific community you serve.
- Many Latinos have strong preferences about how they self identify. Take note of their preferences in your outreach efforts. i.e. Hispanic or Latino, Mexican or Honduran.
- Direct person-to-person contact is best when communicating with Latino Families.
- Partner with well respected community leaders to improve outcomes for hispanic families
- Leverage “influencers” who can open doors to the community you work with.
- Reach Latinos through the media channels they rely on most, and create materials in the Spanish language depending on the intended audience, use graphics, visuals, using fewer words, omitting jargon.
- Take advatage of social media, especially when reaching out to younger latinos
- Access information from a variety of sources like the newspaper, radios, agencies, school flyers, and churches.
- Carefully choose how best to incorporate appropiate cultural elements.
- Your message should be clear; emphasizing what it is you want your audience to do. Your message should emphasize action!
Outreach Contacts
Latino Service Providers of Sonoma County
An information and referral network comprised of over 1000 members (representing health, education, non-profit, business, criminal justice, government, & individuals). Services include a weekly electronic newsletter of announcements, monthly LSP networking meetings, (last Thursday of the month 11:30–1:00 pm), and an opportunity to host a LSP meeting highlighting your programs and services. For more information call, or visit our Website.
To submit an announcement click on: https://latinoserviceproviders.org/request.htm
Contact: Daisy Cardenas
Phone: 707-837-9577
Email: admin@latinoserviceproviders.org.
Website: www.latinoserviceproviders.org
Hispanic Chamber of Commerce of Sonoma County (HCCSC):
Become a member and participate in the growth & health of the Latino community. The HCC-SC benefits include: leadership forum; annual business & job expo; scholarship program; internship/volunteer programs; and monthly mixers. Annual support of membership and participation serves to promote and support Sonoma County businesses and foster a healthy business environment through education, civic, and economic programs.
Call: 707.575-3648
Email: hccadmin@hcc-sc.org
Address: 3033 Cleveland Ave, Suite 306, Santa Rosa CA 95403
Website: https://www.hcc-sc.org/
MANA de Sonoma County (Mexican America National Association):Latina Youth
Newsletter, mentorship program, community service, and leadership opportunities for high school girls. Contact MANA de Sonoma County Linda Lemus.
Email: lblemus@yahoo.com
National website: www.hermana.org
St. Joseph Health System-Sonoma County: The Neighborhood Care Staff (NCS) organize and mentor grassroots leadership to address local community health and quality of life issues. NCS mentors community leaders in communities who have implemented local action plans to improve safety and infrastructure, address substance abuse, and engage residents in social, environmental, and policy change. Contact Dan Shurman at (707) 522-4352
Agents of Change Training in our Neighborhoods (ACTION)
ACTION provides leadership and advocacy training to Spanish-speaking community leaders in vulnerable neighborhoods in Sonoma County and beyond. Contact: 707.525.5300 Ext: 3216
Circle of Sisters
Circle of Sisters is a no-cost violence prevention after-school program for girls ages 10 to 14. The program participants attend schools with high rates of free and reduced lunches. The Promoters of Health are community-based lay health & wellness promoters/educators who provide resource connections and social supports to the community, and help families to enroll in Children’s Health Insurance Programs, Food stamps and other public benefits. For more information on the Promotores, free or low cost children’s health insurance, or to find out how you can volunteer as a Promotor(a) check out their website and call!
Direct person of contact: JoAnn Sotres
Phone: 707 525 5311
Email: JoAnn.sotres@stjoe.org
Address: 1450 Medical Center Drive, Suite 1 Rohnert Park CA 94928
Website: http://www.circleofsisters-sjhs.org/index.htm
California Human Development Corporation (CHDC)
California Human Development’s purpose is to help low-income people secure the education, training, job opportunities, and improved social conditions they need to live with independence and greater human dignity. CHD provides a broad spectrum of human serve programs serving farmworkers and other low-income populations, public assistance recipients, individuals seeking citizenship and immigration assistance, and those who are disabled, unemployed, homeless, or involved in criminal justice system.
Address: 3315 Airway Dr., Santa Rosa.
Phone: 707.523.1155
Website: www.cahumandevelopment.org
Catholic Charities of the Diocese of Santa Rosa:
Catholic Charities is a multi-service agency serving over 40,000 people annually, without regard to race, religion or creed, in Sonoma, Napa, Lake, Mendocino, Humboldt, and Del Norte. Offices are located in Santa Rosa, Napa and Middletown. The Immigration Services Program has six BIA-Accredited staff that provide low-cost, authorized assistance in permanent residency, family reunification and citizenship; refugee resettlement; specialized services to immigrant victims of domestic violence and violent crime; and civic engagement activities. Catholic Charities has space for bilingual public information and a free weekly immigration information meeting where presentations may be made.
Phone: 707 528 8712
Address: 987 Airway Court Santa Rosa CA 95402
Website: http://www.srcharities.org/
City of Santa Rosa Neighborhood Revitalization Program (NRP):
The combined effort and collaboration of six City departments make up the Neighborhood Revitalization Program (NRP) which is currently in the areas of Apple Valley Lane/Papago Court, Corby Avenue/Olive Street, Aston Avenue/Aston Way and Sunset Street/Delport Street. NRP was developed to restore and maintain isolated neighborhoods and make them prosperous and safe for families. In addition, the City has many valuable materials in Spanish that can be downloaded from this website or can be picked up at all City facilities.
- Rafael Rivero
- Email: RRivero@srcity.org
- Phone: 707 543 3460
General Information
- Email: cganderson@srcity.org
- Phone: 707 543 3319
- Website: https://srcity.org/787/Neighborhood-Revitalization-Program
Burbank Housing Community Services: Local nonprofit organization dedicated to increasing the supply of housing in Sonoma County so that low-income people of all ages, backgrounds and special needs will have a better opportunity to live in decent and affordable housing. In addition, we strive to help our residents enhance the quality of their lives. Community linkages are vital to the development of residents’ ability to achieve greater social and economic self-sufficiency. Flyers and information can be distributed to over 50 communities. For media or general inquiries Email: info@burbankhousing.org or call 707-526-9782. Visit their Website at burbankhousing.org for more information.
La Voz Bilingual Newspaper / Periódico Bilingüe La Voz – Northern California’s foremost bilingual Spanish/English newspaper — 30,000 copies printed monthly, 60,000 to 80,000 readers, distributed free throughout Sonoma, Napa, Marin, Mendocino and Lake counties, to schools, businesses, hospitals, agencies, newsstands and individuals. To announce or advertise an event, program or submit an article of interest/information or to spotlight a deserving community member or cause, email news@lavoz.us.com or call Ani Weaver at (707) 538-1812. Visit lavoz.us.com to read La Voz online, receive updates, information and view our expanded photo gallery of community events. La Voz is an educational publication suitable for families and children of all ages and is celebrating 12 years in print. La Voz Bilingual Newspaper Facebook page (https://www.facebook.com/LaVozBilingualNewspaper/. La Voz Bilingual Newspaper Fans group (https://www.facebook.com/groups/LaVozBilingualNewspaperFans/
“El Superior” Periódico/Spanish Newspaper – Contact Jesús Heredia to submit an article of interest or highlight a cause. (707) 280-7181 Email Address: ads@elsuperior.com Website: elsuperior.com
“Impulso” Spanish Newspaper – contact Francisco Estrada, Director at 707.765-1126 or fax at 707-766.8850 Email:impulso1@hotmail.com. Website
El Patron Radio KRRS 107.5 FM – 1460 AM – KTOB 1490 AM. PSA’s and interviews. Contact the station at 707.545-1460 or Fax to 707.545.0112
KBBF Bilingual Radio Station 89.1 FM Radio Cultura provides news and public affairs as well as music programming to 1.4 million potential listeners in 12 counties in Northern California. The community owned radio station is supported by underwriting sponsors and listener members. (707) 545-8833. 1300 North Dutton Ave., Suite A, Santa Rosa. Mailing address:1700 Corby Ave, Suite B, Santa Rosa, CA 95407. For underwriting opportunities write “Underwriting” in the subject line. Email: info@kbbf-fm.org (707) 545-8833. 1700 Corby Ave., Suite B, Santa Rosa. Mailing address: O. Box 7189, Santa Rosa, CA 95407. Website: www.kbbf.org
KRCB Public Radio Sonoma County has “Sonoma Spotlight” consisting of 5‑minute airtime interviews that spotlight your program or message. Contact the station at 707-584-2000
LA MEJOR 104.1 FM – RADIO LAZER 107.1 FM Radio station. PSA’s and interviews. Contact 707.284-3069 fax: 707.284-3174
WINE COUNTRY Radio – EXITOS Radio station 98.7 FM. PSA’s and interviews. Contact Rocio Torres at 707.588-0707×141. Fax: 707.588-0777. Email: rocio@winecountryradio.net
www.exitos987.com
TELEMUNDO/KSTS- TV48 – an owned and operated station of Telemundo, a U.S. Spanish-language television network. Telemundo is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest growing segment of the U.S. population, Telemundo reaches 91% of U.S. Hispanic viewers through its 15 owned and operated stations, more than 32 broadcast affiliates with distribution to more than 450 cable systems in 118 markets. To announce or advertise a business, event or program contact Maritza Medina at 408.944.4839, E-mail: maritza.medina@nbcuni.com Website: www.telemundo48.com
KEMO Azteca San Francisco is the alternative in television for Spanish-speaking families residing in the United States. Azteca America operates in 79 markets at a national level and can also be seen through DirectTV channel 50; Dish system channel 50; and through Comcast Channel 31. TV Azteca S.A.B of C.V., Azteca America has access to the best programming and more than 200,000 hours of original content and news from local news stations in Mexico. The network complements Mexican programming with international productions to ensure the finest programming for Spanish-speaking TV viewers as well as genuine advertising solutions for advertisers seeking to reach the market more dynamically in the United States.
Azteca San Francisco counts with local news coverage from all over the Bay Area, Monday through Friday at 5:30 pm. Contact Helder Rodriguez, Operations Manager at 707.235.7391 or Email. Website
UNIVISION KDTV CD-28-Sonoma, Napa, Lake and Mendocino. For information regarding the community calendar or the public affairs program Retrato Hispano please contact Maria Fincher at 707.535-0991. mfincher@univision.net
La Prensa Sonoma is one of the few spanish newspaper businesses available in Sonoma County. It aims to bring more information, awareness, news, and resources to the Latino community. La Prensa Sonoma has a bi-lingual website. To add your print or digital advertisement contact Ricardo Ibarra at ricardo.ibarra@pressdemocrat.com